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Frederik Samuel is a Design/Creative Director based in Amsterdam.

Throughout my 18 year career, I have worked for some of the world’s leading advertising and communications agencies. I have a digital focused minset but love the idea of products and how people experience brands.

For the past 5 years I have made the switch from agency side to in-house, which has given me great experiences and really allowed me to build lasting relationships with clients. I was also fortunate to build these teams from scratch. U-Studio (Unilver) for example, where i grew the teams to 12 members.

I’m also a very passionate and active member in the design community. I used to run an advertising blog called adgoodness, but now have switched my focus on typegoodness, which celebrates and showcases great talent around the world.

I love working with creative and smart people and I am always looking for new and interesting opportunities. If you are interested please feel free to email me or reach out on my LinkedIn.

Skills

Creative Direction
Design Direction
Art Direction
Brand Design
Brand Strategy
Product Design
Content Creation
Web Design
Workshops
Lorem Ipsum

Some clients

Adidas
Coca Cola
Microsoft
American Express
Renault
Quatar Airways
Kraft Heinz
Magnum
Knorr
Umbro
Nokia
Premier League
PVH
Sky
and more...

Agencies I've worked for

Tribal DDB
Oliver Agency
Exposure
Bensimon Byrne
Holler
Publicis
SalterBaxter
Designit
Ogilvy One
HyperNaked
Iris
Sapient Nitro
and more...

fsamuel@frederiksamuel.com

© Frederik Samuel 2021