The location was a multiplex electronics shopping mall where various brands compete. Ideas were needed to create a differentiable brand image for the Nikon D700, starting from the entrance of the mall and eventually generating actual purchases. Seoul Sindorim Subway Station is one of the largest stations in Korea with daily passing population of five hundred thousand people. An outdoor light box equipped with a motion detector was installed at the connecting passageway at the station, along with a red carpet leading to the Nikon shop located in the mall. This interactive light box made people feel as though they became superstars walking down a red carpet for a luxurious award. This experience has created a very special and unique brand image of the Nikon D700 and succeeded in triggering purchase intentions. Strengthen a positive brand image of the Nikon D700 and maximize sales among passersby of Sindorim Subway Station (five hundred thousand per day).

Bronze Cannes Lions Media Winner.

Agency: Cheil Worldwide Seoul, Korea.

Hmmm, Pizza Hut is now “The Hut”. They kept the little hat part, but the type looks very unfriendly to me for some reason. Maybe they should concentrate in reducing the amount of grease on their pizzas rather than changing their image!

As always, what are your thoughts on this rebrand?

Found at: idsgn

Agency: RT&A/ R.Treviño & Asociados, Monterrey, México
Creative Directors: David Hurtado, Agueda Quiroga
Art Director: Jorge González
Copywriters: Tino Villarreal, Xele Martínez
Illustrator: Jorge González

Agency: Lg2, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault, Vincent Bernard
Digital Artist: Marc Rivest
Photographer: Benoit Camirand

Agency: Prolam Y&R Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher / Illustrator: Raul Pardo

Agency: CBGrey, Paris

The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

Agency: Rethink, Vancouver
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artist: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.