Yes, the Super Bowl was yesterday, which means commercial time. Did you know there was a survey done stating that 53% of people actually like watching the commercials more than the game? In case you don’t live in the US, you can click on the image above to check out this years commercials. Which one do you like the best?

Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngenmaneerongroj

Tagline: Not every city slicker is as confident on the snow.
The New Volkswagen Multivan. 7 seats, 4-wheel drive 4Motion

Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art director: Armando Viale
Copywriter: Valerio Le Moli

Agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art Director: Aran Nir
Copywriter: Tomer Gidron

Agency: Leo Burnett, Frankfurt
Creative Director: Hans-Juergen Kaemmerer
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographer: Markus Georg

As part of a sales promotion campaign during the brussels car fair, Alfa Romeo converted 50 bus shelters around belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick, People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.

Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels

Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.

Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker