Agency: MTC, New Zealand
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i’m not sure i’d describe this ad as ‘amazing’, other than as an amazing corporatisation (even for an NGO) of an horrific image. i don’t just refer to the image itself (decontextualised from its circumstances) but the history of those in the picture; the vietnamese man about to be shot and the south vietnamese army officer who’s life was never the same after this image (do some research if you can be bothered, its a fascinating story).
suffice to say, i am a bit disturbed by the use of this image for ANY kind of advertising.
I don’t think Amnesty lacked historical understanding when they were making this ad.
The idea is jarring, I agree with you, it is disturbing, and you can “feel” the contrast and the world of a difference between what took place in that photo, and what this ad depicts. Its definitely thought provoking, or emotion evoking.
Justified? couldn’t tell you
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March 6th, 2009 at 1:58 am
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This ad is amazing. Maybe one day the world will be giving out flowes instead of fire arms.