First there was Axe, than came TAG. Now we have a 3rd player in the game of body sprays. It’s called BOD. “I want your BOD” is the tagline, and if you ask me it’s pretty bad. First of all the bottle looks like a freakin Windex bottle, and the illustration they used are very close to sex comics.
And than there is the pun they used. Come on, can’t you come up with something better than this disaster? I thought the TAG stuff looked bad, but if you campare these two the TAG stuff looks like a calvin klein ad.



well ill go as far as saying
this has to be the ugliest package design iv ever seen
i mean ok the bottles might have the masculine appeal to the studly crowd because of their resemblance to spray one turtle wax or armorall
but come on
i like the smell of turtle wax on the car
but not on my body
and i dont like a bottle that will remind me of just that
ah so much for my venting
ugly bottle
ugly ad
poor poor illustrator for having to deal with this
as opposed to making a kinky sex cartoon
lol