Afinity Pet Care
Affinity Petcare likes to communicate with its consumers on their own level - even if they are dogs! In this operation, the product was hidden behind the poster and its smell wafted through small holes above the dogs bowl, so that passing hounds reacted to the billboard by sniffing at the picture of the dog food.
This is a really great idea, and something that i haven’t seen before.
Agency: Leo Burnett, Frankfurt
Posted in Outdoor 
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September 23rd, 2005 at 9:25 am
Good, it’s a way to take care of pets.Can I send you a questionnaire on weblog. It is for the purpose of my final project. The information will be kept confidential.
September 23rd, 2005 at 10:49 am
I really like this concept. I wonder at some of the logistics (does the food need to be replaced periodically?),but I’d bet this will get some people to check out the product or at least get a good feeling about the brand.
September 23rd, 2005 at 10:59 am
von k,
i thought of that as well. i guess they would have to change the food every now and than, unless its one of those dry dog foods.
September 26th, 2005 at 7:19 am
Cute idea. Reminded me of the “bark if you love Bonzo” [dog food] poster that was done a few years back, the small poster (dog sized, like this one) had a dog whistle in it. Any dog passing would bark of course. See that poster here: http://ad-rag.com/116.php
September 26th, 2005 at 10:25 am
nice find, thank you.
September 27th, 2005 at 4:44 pm
Pretty cool. A few years ago, Animal Planet in the U.K. placed ads at the foot of lampposts that actually gave off some sort of synthetic dog-urine scent. When a pooch came over for a sniff, the owner saw a larger ad above promoting the network.
September 15th, 2007 at 10:15 am
[...] Burnett Ð´Ð»Ñ Affinity Petcare делали нечто похожее. Корм прÑталÑÑ Ð·Ð° рекламной [...]
September 18th, 2008 at 7:52 am
[...] Leo Burnett Frankfurt for Affinity Petcare. "The product was hidden behind the poster and its smell wafted through small holes above the dogs bowl, so that passing hounds reacted to the billboard by sniffing at the picture of the dog food."– Advertising/design goodness [...]