Agency: Saatchi & Saatchi, Paris
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yes i do agree with you. the pen idea was even used for ariel as well, maybe its from the same campaign ?
Fantasy people do not cease to amaze me, especially advertising. But I take the other powders, for a price.
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Very creative piece and for a good cause…
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this is a good ad.
you’ve seen this type of ad done so many times all in the same way (i.e. white background with a pen). the only problem is that if you look at it for too long you realize that it doesn’t make sense.
but it’s still a nice ad despite the quick and short-lived payoff.
Kenny Bania – The Freshmaker