Headline says: “Nice try Mom”
Agency: Heye + Partners, Unterhaching
Found this ad the other night. I haven’t seen a good McDonalds ad in a while, but this one cought my attention. It’s nice and simple, and speaks to the younger market.
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This might be better to understand if you have an european background. This is a sandwhich wrapped in a mcdonalds wrapper. If this was the american version, it would have been a square (wonder bread)
The agency is Heye + Partner Unterhaching.
i like this ad and i understood it right away (after i read the translation ofcourse).
i’m surprised that it translates so well into english.
How impressive… a fast food ad that speaks directly to children.
I would have thought this sort of thing would be banned in Germany. Sickening.
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?? what is it a picture of ??