Nigrin Car Polish
Nigrin decided to place their ad in a german car magazine that has a large number of classified ads. Therefore targeting people who buy used cars.
The typical german car-trader magazines are printed on rough paper, except for the front and back covers which are very glossy. They placed their ad in the back of the magzine where the rough meets the glossy. By doing this, they displayed a very simple approach of the advantage of the polish. Nice idea.
Agency: Leagas Delaney
Posted in Magazine Use, Print 
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September 22nd, 2005 at 10:12 am
i really like this idea.
September 23rd, 2005 at 5:37 am
that agency deserves a raise.. great idea.
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Brian
http://www.madewith.com
September 25th, 2005 at 9:27 am
How can they be so creative ?
where does that come from ?
P.S. Frederik I loved your portfolio work, its great inspiration for me, Thanks.
October 26th, 2005 at 10:40 pm
Nice plan…
May 24th, 2006 at 5:25 pm
Great job guys…
May 31st, 2006 at 1:34 am
beautiful ..i hardly use this word
April 6th, 2008 at 3:13 pm
nice job!!