Nigrin decided to place their ad in a german car magazine that has a large number of classified ads. Therefore targeting people who buy used cars.
The typical german car-trader magazines are printed on rough paper, except for the front and back covers which are very glossy. They placed their ad in the back of the magzine where the rough meets the glossy. By doing this, they displayed a very simple approach of the advantage of the polish. Nice idea.
Agency: Leagas Delaney