Quark Logo double
As you guys might already know, Quark has a new logo. InDesign must be do so well, that quark has decided to do a little re-branding, to attract to the InDesign crowd. At first i though it was a fresh change from the old “old school looking” logo.
But now i find out that the Scottish Arts Council already has an almost identical logo. Yes, the Q fits better to Quark, but it’s still striking how close these two are.
Posted in Branding, Not so Good 
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September 13th, 2005 at 5:40 pm
The Q fits better to Quark? Yes, but in the other case it’s certainly meant to be an a as in art.
September 13th, 2005 at 7:52 pm
yeah you are right. but i think it would have been better for the Scottish arts council to include and S or something scottish related to the design.
September 14th, 2005 at 4:58 pm
The exact same logo, just rotated 180 degrees, is on Stereolab’s Margerine Eclipse album. But normally Duophonic use another logo.
March 17th, 2006 at 9:46 am
[...] You might remember the Quark Logo Trouble a couple of months ago. It looks like they have decided to re-brand themselves once again. This time their logo looks similar to the Sony Ericcsson one. What is going on with Quark? It seems like they are having real difficulties with their image right now. They might as well go back to their original logo. What are your thoughts? [...]
March 17th, 2006 at 4:31 pm
Pretty embarrassing- especially since Quark is a maker of graphic design software. As a designer myself, I know that there is nothing new under the sun; whatever you designed, there’s already something like it out there.
March 20th, 2006 at 3:40 pm
Often ideas come and you think you’ve invented them, yet they are usually inspired by something you saw once.
March 21st, 2006 at 8:50 am
And compare this to the brand new logo of graphico, http://www.graphico.co.uk/
April 25th, 2008 at 5:25 am
[...] Source: http://www.frederiksamuel.com/blog/2005/09/quark-logo-double.html [...]