Agency: DDB Brazil
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the text doesnt really matter. Its a picture of a still developing polaroid. This ad is saying that TAM Express is very fast. It usually take a couple of minutes for the polaroids to develop. When they are in their early stages, they are still very light like on the picture.
hope this helps
Ah, get it now thanks. Not sure its a clear enough message though.
Well, if you weren’t there inte the eighties, when polaroid still was a cool thing you probably don’t get this…
that’s a great concept, but terrible execution. it’s waaayyy too cryptic.
also, i agree that the use of polaroid film is going to isolate a great deal of the newer generations.
“…but terrible execution.”
Yeah. Those things never develop evenly, first of all. They could have at least had the bottom areas (near the little chemical pouches) more developed than others.
I was around and had my own 
As Kenny said its just waaayyy too cryptic.
simple and wow..!! like it so much!
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I dont get it. What does the text say?