Great art direction, and the copy is well done as well. Check out the agencies website for more of this campaign. Very nicely done.

Agency: FortFranklin, Boston.

“And then Kevin could see”

Agency: Partnership, Dubai

If you have a choice between publishing a full-page ad with or without bleeds, you choose with bleeds. It usually doesn’t cost anything extra. It isn’t difficult or time-consuming either to add. And it doesn’t take anything away from the ad’s concept either.

You’re basically saying to the viewer, “I’m lost and I don’t know what I’m doing.” If you are going to spend all the money for a full-page ad, plus the cost of 4 colour process, plus the cost of 1 spot colour (probably), then at least finish the race strong with a bleed.

It’s like when I go down to my local deli and order a sandwich and they ask me if I want it with or without cheese. You’re damn right I want it with cheese. (’La Charcuterie’ at Kingsway and Boundary for those of you in Vancouver. Best capicolli in town). But I digress.

So here’s the rule of thumb for everybody out there: when you buy a full-page ad in a magazine, get it with bleed; and when you buy a sandwich at a deli, get it with cheese.

That is all.

Agency: Saatchi and Saatchi, London.

Found at: AdverBox.

Today’s web review is more really a showcase of some other great work. Instant is based in Wien, Austria. They have been around since 1998, with 7 employees. The concentrate on areas such as print, web, and video.

Easy navigation, and no silly flash distractions make this site a very nice experience. Esay to get around, and some very nice work that doesn’t hurt your eyes when you look at it.

So, click here to enjoy Instant.

Halloween is just around the corner, your pumpkin is ready?

Do a virtual pumpkin at: Theworlds.com

Thanks Matt for sending in this ad. It’s an older ad but still very nice. I belive its DDB who did this but I am not 100% sure. If you know please comment.