I know it’s an older ad, but still great.
Agency: TBWA, France.
Hey, I was just thinking about this ad… strange.
The woman in the ad is too old by about 10 years which makes it less good.
i don get it. what are they advertising? why choose an old lady when they can op for a younger and sexy girl that can attract eye balls? can someone please explain.
This ad is for the BIC permanent marker. Jimmy Hendrix died in 1970. This ad is showcasing that the permanent marker really is permanent.
Let’s say the lady in this ad is around 60, so she would have experienced Jimmy. The autograph on her chest is still there, even 30 years later.
60? The lady is definitely closer to 70. Assuming she got the autograph at Woodstock itÂ´s actually around 35 years old.
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