The Bike Doctor has two locations in Vancouver where they sell and repair bicycles. Existing road icons were painted over with stencil. Great use of existing medium, and very cost effective.
Agency: ReThink, Canada.
an oldie but a goodie
Great idea, but also a great way to get fined for defacement.
Am I right, people?
Yeah, stencilling on the street may not be the newest idea on the block (after all, the first recorded ads were stencils and grafitti on the sidewalks of ancient Greek cities promoting local brothels), but this one is fun.
I’ve added it to our listing of interesting blog posts at “Much Ado About Marketing” for Thursday, November 3.
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