6 responded to this post

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 Kenny Bania - The Freshmaker said on October 20th, 2005

to me the last three are still the same (keep in mind i haven’t read the article). they’ve just simplified.

the colours are still the same; the type is still the same. that pretty much covers the psychological aspects associated with the brand.

and does visa really need to re-brand itself? i own a visa and i’ve never came across a situation (here in canada) where it hasn’t been accepted.

maybe it’s just me…
or maybe i should read the article.

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 Freddy said on October 20th, 2005

I agree… its similar to the sears logo. They just got rid of their caps and put a little nike swoosh under their logo.

I guess they are updating to show their current customers that they are always “improving”.

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 Dragan said on October 20th, 2005

there are plenty of valid reasons companies decide to update their brands this usually happens when a new marketing campagin is launched and the company feels the need to update or refresh itself (as opposed to re-invent)
It is interesting to see how the program develops over the years and to make guesses why certain decisions are made
I love posts like this
Giuliano, there is a bunch of other corporate identity programs that have undergone similar makeovers. We should make this a regular post like fred’s “bad bad logo choice” posts. Im thinking ups, shell any others anyone?

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 Giuliano said on October 21st, 2005

I´ve really like the idea of the regular posts about “extreme makeovers” on corporative visual identities.
Let´s do it Dragan.
What do you think about it Freddy?

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 Freddy said on October 21st, 2005

i love it… let’s do it.

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 Kenny Bania - The Freshmaker said on October 21st, 2005

first corporate extreme makeover:

Google

seriously, is that a drop shadow? you gotta be fucking shitting me. and what’s with the colour scheme? i would especially like to know which genius suggested that the ‘l’ be a flourescent lime green.

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