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Duracell Escalator

Love this concept. Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls. Great use of medium.

Agency: Ogilvy & Mather, Malaysia .

Found at: IhaveanIdea.

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RELATED POSTS: Duracell,Juice Salon,Duracell Ultra,Duracell Plus,

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This entry was posted by Freddy, on Friday, October 21st, 2005 at 2:51 pm and is filed under Guerilla, Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “Duracell Escalator”

Ibrahim Says:
October 21st, 2005 at 10:18 pm
this is an amazing idea.
i loved it…
14 Creative Advertisements Part 3 Says:
June 21st, 2008 at 7:27 pm
[...] Duracell Escalator Advertisement Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls. [link] [...]
Ad: Duracell « eneyi Says:
October 13th, 2008 at 12:56 am
[...] adgoodness Tags: ad, advertisement, duracell, [...]
Fazai38's - Inspirational Blogdaily … » Blog Archive » 14 Creative Escalator and Elevator Advertising Says:
March 18th, 2009 at 10:01 am
[...] Duracell [...]
Iklan Paling Keren di Eskalator « Menghafal Al Quran itu Mudah Says:
June 29th, 2009 at 4:43 pm
[...] Duracel [...]
Michael Schlimmer Says:
September 11th, 2009 at 1:20 pm
Very clever idea. Especially considering you would be looking down.
???|So?? » 10??????????? Says:
October 27th, 2009 at 9:51 am
[...] 5. Duracell?? [...]

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