Love this concept. Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls. Great use of medium.
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on Friday, October 21st, 2005 at 2:51 pm and is filed under Guerilla, Outdoor.
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[...] Duracell Escalator Advertisement Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls. [link] [...]
October 21st, 2005 at 10:18 pm
this is an amazing idea.
i loved it…
June 21st, 2008 at 7:27 pm
[...] Duracell Escalator Advertisement Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls. [link] [...]
October 13th, 2008 at 12:56 am
[...] adgoodness Tags: ad, advertisement, duracell, [...]
March 18th, 2009 at 10:01 am
[...] Duracell [...]
June 29th, 2009 at 4:43 pm
[...] Duracel [...]
September 11th, 2009 at 1:20 pm
Very clever idea. Especially considering you would be looking down.
October 27th, 2009 at 9:51 am
[...] 5. Duracell?? [...]