Love this concept. Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls. Great use of medium.
Agency: Ogilvy & Mather, Malaysia .
Found at: IhaveanIdea.
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Very clever idea. Especially considering you would be looking down.
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June 21st, 2008 at 7:27 pm
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this is an amazing idea.
i loved it…