This is a very powerful campaign for Humans for Animals. Most of the ads in this genre are not strong enough to hit the audience. I am sure people will remember these or think different after seeing these ads.
Agency: TBWA, Paris
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I like these ads a lot from a creative standpoint, but logically they’re kind of weak. I mean, if a sea lion found a human baby alone on the tundra, it WOULD kill it and eat it (just not with a club).
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May 22nd, 2006 at 12:53 am
defmay { Humans for Animals } mention something about this post....
December 31st, 2008 at 1:43 am
Publicidad agresiva - EfektoMagazine mention something about this post....
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Wow. Especially the baby.
The impact is there, but I wonder if these manage to convince the “anti-environmentalist” that animals even count as “others.”
Wish I could read the copy.