I’m beginning to think that this is a European mandate. It seems as though they run with their first idea. Or at least I should say I hope this is their first idea. I’d hate to think it took a couple of weeks to finely tune this conceptual masterpiece.
I mean for Christ’s sake, is there anything more disappointing than a great design with a poor concept? It’s like a pretty girl with short hair. It’s torture, really.
C’mon guys, look at the copy: “The lighter way to enjoy the British weather.” I wasn’t aware how heavy the alternative is, if one was so inclined to attempt to ‘enjoy’ the British weather. Please, can I buy a crate of Maltesers now?
“The lighter way to enjoy shopping.” I had no idea that women had a problem with the current shopping situation. Oh that’s right – women hate shopping! I totally forgot! Great insight!
Is this supposed to be a joke? Is the writer trying to get fired? Is there someth — wait…hold on…I think I get…okay, I got it! I just got it guys! Nevermind what I wrote earlier, I just got the ad! It’s targeted towards the British illiterate, right? Yep. I figured it out. This ad is only intended for the bloke’s who can’t read. Mission accomplished.
Great design, though.