64 responded to this post

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 Fen said on October 18th, 2005

That’s quite brilliant.

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 Matthew F said on October 18th, 2005

How exactly does that work?

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 Skeku said on October 18th, 2005

Matthew, just pray for rain :D

When the ad is wet, something appears ;)

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 Anonymous said on October 19th, 2005

now that’s a bad thing. this poster has been done in germany back in 2000. agency: rempen&partner, düsseldorf. i know it, because i was the creative director. my art director thomas schwarz and his copywriter marco leone had this idea. we won several awards with this poster.

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 Freddy said on October 19th, 2005

Sorry to hear that. Do you by any chance have a link to your version? Could you email it to me and i would be happy to post it.

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 Anonymous said on October 19th, 2005

http://www.cresta-awards.com/limg.asp?id=4123

the agency rempen&partner doesn’t exist any more, but i think, winning a cresta award in 2002 proofs that i’m right.

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 Freddy said on October 19th, 2005

Thanks for letting me know. I couldn’t really understand anything that was said on the russian site. I have updated the agency for you. Sorry for the mistake.

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 Anonymous said on October 19th, 2005

no problem – this isn’t your fault. i tried to look at the portfolio of bbdo moscow but this site didn’t work.
strange enough that this work finally appears on a russian website…

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 Freddy said on October 19th, 2005

One question… How did you get the shirt to be see-through? Is there a 2nd layer on the billboard?

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 Anonymous said on October 21st, 2005

oh yes – the art director had the idea on a rainy day when he saw a malboro poster on his way to the agency. this poster was totally wet and he saw the previous poster under the malboro ad. so that was the idea – we had two pictures of a model, one naked, one with a t-shirt. first we clued the naked poster second we clued the t-shirt poster on the wall. well, and then men should pray for rain…

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 Mark said on October 25th, 2005

i think they are able to get it transparent this way:

they print out the billboard with the nipples showing. they then print another layer of the ad with the nippes not showing but on thinner less water resistant paper. so when it rains the top layer of the paper becomes seethrough showing the ad underneath.

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 Alex said on October 27th, 2005

Arrgh, i wish they have one of these hear. it’s been raining for the past few days :D

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 rob said on December 18th, 2005

nice billboard, i wish they could have something like this in the states.

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 Anonymous said on January 6th, 2006

Let it pour not drizzle!

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 Anonymous said on January 15th, 2006

Anonymous said:
YOuGotta LOVETHOS TITS!!

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 Luigi said on January 25th, 2006

Cool add, I wonder when this add can be placed here :)

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 lili said on February 1st, 2006

kikou sa va

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 Leanne said on February 3rd, 2006

hi ya like ya smiles

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 Broedei said on February 4th, 2006

Sweeeet..!! (H)

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 JOSE said on February 10th, 2006

OOOOOOOOOOOOOOOOO LAAAAAAAAAAAAAAAAAAA
!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

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 Dabitch said on February 14th, 2006

Dear Anonymous Creative Director commenting above, I remember when it won the Cresta and I even mentioned this outrageous execution (kudos to the AD) on The Advertising Show when I was on it, as an example of how daring European ads cane be (so, this extremly visual ad was famous in a non-visual medium for a moment.)
So don’t feel bad, I guess only the Russians figured it could be theirs (I’m understanding the comments correctly, right? A Russian agency claims this work as their own?). And from what I hear, there is no law about copyright or IP property there… (this doesnt have to be a bad thing. I’m just sayin’).

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 ANdI said on February 26th, 2006

itS Very big, gede banget payudaranya

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 ANdI said on February 26th, 2006

itS VerY Big

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 Paul said on February 26th, 2006

CRAZY MAN

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 Nadine said on February 27th, 2006

Hello from germany ;-)
This poster is…crazy ^^

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 nasubyby said on March 6th, 2006

sa va bag pula in fotomodele

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 Wouter said on March 15th, 2006

This was the most amazing thing I saw in ages…

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 lolz said on March 25th, 2006

lol cool

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 Juan Zamora said on March 29th, 2006

Good work. The concept is so simple, it’s creativity.

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 Juan Zamora said on March 29th, 2006

The concept is so simple as creativity has to be. I don’t know how it really works but we better learn fast. Good work.

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 Jose Gama said on March 30th, 2006

nice marketing applyied there

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 ines said on March 31st, 2006

ela e toda boa eu sou melhor

para km nao sabe eu sou a melhor puta do mundo

kerem foder comigo?

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 sexyjamie said on April 1st, 2006

this is totally inappropriate. i mean it is a funny poster but only perverts would look at it. So pervs, F*** you

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 ireen said on April 4th, 2006

haha funny

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 LaL said on April 7th, 2006

haha :) ) thats really cool!! ;) so creative as well ;)

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 ronny said on April 8th, 2006

nice joke bit funny

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 MeDeA_ said on May 11th, 2006

Well..i saw this post long time ago, and i loved it…I don´t really know why didn´t i post a message when i saw it…but…i´m doing it now!

i think its really INCREDIBLE…i loved it!!!!!!!

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 kiqee said on June 22nd, 2006

wow, i just dont see it functioning on a main road with trafic n all, didnt it cuz chaos on the streets!?

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 Maria said on August 25th, 2006

Hi! I work for a magazine in Argentina and we are very interested in the story of this ad. I would like to ask the Anonymous person that had a contact with Rempen if he could put himself in contact with me. thank you very much!

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 Samantha said on September 16th, 2006

Haha….

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 Sue said on October 10th, 2006

Ok, so when do we get the female version? A guy with six pack abs, great legs and a nice tan in white boxer shorts with the line “Ladies, pray for rain.”

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 franco said on December 4th, 2006

haha ) thats really cool!! so creative as well

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 ashley Beausoleil said on February 14th, 2007

i would like to modle for playboy i took some pics to send you

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 g3 creative scotland said on May 24th, 2007

Absolutely fabulous idea, no not the sending playboy images
to the G3 Creative studio as our partners would take a hairy fit. The billboard is what we mean.

Craig
G3 Creative Scotland

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 Business Education said on June 7th, 2007

That ads is not recommended to be seen by kids.

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 Sunil said on June 24th, 2007

A Good Attrction Strategy, but not out of BOX

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 Marokko said on July 26th, 2007

It realy captures the emotional appeal of most men its definately a must see kind of an ad.

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 cy-mase said on August 26th, 2007

after a rain, it become very shine. very nice play.

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 MJ said on October 15th, 2007

Thats really good

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 rahadian said on December 22nd, 2007

How they make such effect?

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 nin10girl said on January 17th, 2008

brilliant.

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 Amit said on July 7th, 2008

Its as refreshing as in 2005……. :)

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 mcdodo said on July 26th, 2008

in Indonesia, it is impossible to see ads like that…
WOW KEREEENNN

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 polkadotpeeps said on January 13th, 2009

Is the top layer done on paper or out of actual T-shirt material?

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 Greg Moodie said on January 31st, 2009

The “.de” says it all.

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 touseef said on April 6th, 2009

nice

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 atul chatterjee said on May 5th, 2009

Its and age old ad but brilliant I had seen it a few years ago with some ad guy who was showing me brilliant ads. This time around I got to know the origins of the ad.

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 David Nicholas said on June 28th, 2009

So simple, but sex sells!

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 Playboy said on August 11th, 2009

Excellent

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