Playboy
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October 18th, 2005 at 12:35 am
That’s quite brilliant.
October 18th, 2005 at 4:08 am
How exactly does that work?
October 18th, 2005 at 9:31 am
Matthew, just pray for rain
When the ad is wet, something appears
October 19th, 2005 at 5:08 am
now that’s a bad thing. this poster has been done in germany back in 2000. agency: rempen&partner, düsseldorf. i know it, because i was the creative director. my art director thomas schwarz and his copywriter marco leone had this idea. we won several awards with this poster.
October 19th, 2005 at 9:36 am
Sorry to hear that. Do you by any chance have a link to your version? Could you email it to me and i would be happy to post it.
October 19th, 2005 at 11:21 am
http://www.cresta-awards.com/limg.asp?id=4123
the agency rempen&partner doesn’t exist any more, but i think, winning a cresta award in 2002 proofs that i’m right.
October 19th, 2005 at 11:26 am
Thanks for letting me know. I couldn’t really understand anything that was said on the russian site. I have updated the agency for you. Sorry for the mistake.
October 19th, 2005 at 11:38 am
no problem - this isn’t your fault. i tried to look at the portfolio of bbdo moscow but this site didn’t work.
strange enough that this work finally appears on a russian website…
October 19th, 2005 at 1:05 pm
One question… How did you get the shirt to be see-through? Is there a 2nd layer on the billboard?
October 21st, 2005 at 5:21 am
oh yes - the art director had the idea on a rainy day when he saw a malboro poster on his way to the agency. this poster was totally wet and he saw the previous poster under the malboro ad. so that was the idea - we had two pictures of a model, one naked, one with a t-shirt. first we clued the naked poster second we clued the t-shirt poster on the wall. well, and then men should pray for rain…
October 25th, 2005 at 3:13 am
i think they are able to get it transparent this way:
they print out the billboard with the nipples showing. they then print another layer of the ad with the nippes not showing but on thinner less water resistant paper. so when it rains the top layer of the paper becomes seethrough showing the ad underneath.
October 27th, 2005 at 7:43 am
Arrgh, i wish they have one of these hear. it’s been raining for the past few days
December 18th, 2005 at 12:45 pm
nice billboard, i wish they could have something like this in the states.
January 6th, 2006 at 2:30 pm
Let it pour not drizzle!
January 15th, 2006 at 7:58 pm
Anonymous said:
YOuGotta LOVETHOS TITS!!
January 25th, 2006 at 1:51 pm
Cool add, I wonder when this add can be placed here
February 1st, 2006 at 10:10 am
kikou sa va
February 3rd, 2006 at 12:07 pm
hi ya like ya smiles
February 4th, 2006 at 5:06 pm
Sweeeet..!! (H)
February 10th, 2006 at 4:31 pm
OOOOOOOOOOOOOOOOO LAAAAAAAAAAAAAAAAAAA
!!!!!!!!!!!!!!!!!!!!!!!!!!!!11
February 14th, 2006 at 8:08 pm
Dear Anonymous Creative Director commenting above, I remember when it won the Cresta and I even mentioned this outrageous execution (kudos to the AD) on The Advertising Show when I was on it, as an example of how daring European ads cane be (so, this extremly visual ad was famous in a non-visual medium for a moment.)
So don’t feel bad, I guess only the Russians figured it could be theirs (I’m understanding the comments correctly, right? A Russian agency claims this work as their own?). And from what I hear, there is no law about copyright or IP property there… (this doesnt have to be a bad thing. I’m just sayin’).
February 26th, 2006 at 4:34 am
itS Very big, gede banget payudaranya
February 26th, 2006 at 4:41 am
itS VerY Big
February 26th, 2006 at 4:04 pm
CRAZY MAN
February 27th, 2006 at 1:33 pm
Hello from germany
This poster is…crazy ^^
March 6th, 2006 at 12:29 pm
sa va bag pula in fotomodele
March 15th, 2006 at 6:16 am
This was the most amazing thing I saw in ages…
March 25th, 2006 at 3:28 am
lol cool
March 29th, 2006 at 2:47 pm
Good work. The concept is so simple, it’s creativity.
March 29th, 2006 at 2:50 pm
The concept is so simple as creativity has to be. I don’t know how it really works but we better learn fast. Good work.
March 30th, 2006 at 3:36 am
nice marketing applyied there
March 31st, 2006 at 11:19 am
ela e toda boa eu sou melhor
para km nao sabe eu sou a melhor puta do mundo
kerem foder comigo?
April 1st, 2006 at 10:35 am
this is totally inappropriate. i mean it is a funny poster but only perverts would look at it. So pervs, F*** you
April 4th, 2006 at 9:45 am
haha funny
April 7th, 2006 at 3:28 pm
haha :)) thats really cool!!
so creative as well 
April 8th, 2006 at 5:16 pm
nice joke bit funny
May 11th, 2006 at 1:39 pm
Well..i saw this post long time ago, and i loved it…I don´t really know why didn´t i post a message when i saw it…but…i´m doing it now!
i think its really INCREDIBLE…i loved it!!!!!!!
June 22nd, 2006 at 7:43 am
wow, i just dont see it functioning on a main road with trafic n all, didnt it cuz chaos on the streets!?
August 25th, 2006 at 2:58 pm
Hi! I work for a magazine in Argentina and we are very interested in the story of this ad. I would like to ask the Anonymous person that had a contact with Rempen if he could put himself in contact with me. thank you very much!
September 16th, 2006 at 8:04 am
Haha….
October 10th, 2006 at 5:50 pm
Ok, so when do we get the female version? A guy with six pack abs, great legs and a nice tan in white boxer shorts with the line “Ladies, pray for rain.”
December 4th, 2006 at 7:06 pm
haha ) thats really cool!! so creative as well
January 13th, 2007 at 7:50 pm
[...] VÃa Frederiksamuel.com Por luison, archivado en: Publicidad | [...]
January 26th, 2007 at 2:07 pm
[...] playboy’un bu billboard reklamında billboarda tişört kumaşı geçirilmiÅŸ ve yaÄŸmurda ıslandığında tişörtün alt tarafının görülmesi saÄŸlanmış. Reklamın sloganı süper; “Beyler, dua edin yaÄŸmur yaÄŸsın.:) [...]
February 14th, 2007 at 2:11 pm
i would like to modle for playboy i took some pics to send you
May 24th, 2007 at 6:50 am
Absolutely fabulous idea, no not the sending playboy images
to the G3 Creative studio as our partners would take a hairy fit. The billboard is what we mean.
Craig
G3 Creative Scotland
June 7th, 2007 at 6:20 am
That ads is not recommended to be seen by kids.
June 24th, 2007 at 5:17 am
A Good Attrction Strategy, but not out of BOX
July 26th, 2007 at 7:50 am
It realy captures the emotional appeal of most men its definately a must see kind of an ad.
August 26th, 2007 at 3:18 am
after a rain, it become very shine. very nice play.
October 15th, 2007 at 3:05 am
Thats really good
December 22nd, 2007 at 12:12 am
How they make such effect?
January 17th, 2008 at 2:00 am
brilliant.
January 19th, 2008 at 12:48 pm
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July 7th, 2008 at 3:35 am
Its as refreshing as in 2005…….
July 26th, 2008 at 9:52 am
in Indonesia, it is impossible to see ads like that…
WOW KEREEENNN
September 26th, 2008 at 2:08 pm
[...] Clever advertisement (somewhat NSFW) [...]
January 13th, 2009 at 10:50 am
Is the top layer done on paper or out of actual T-shirt material?
January 31st, 2009 at 6:14 am
The “.de” says it all.
April 6th, 2009 at 2:35 am
nice
May 5th, 2009 at 12:10 am
Its and age old ad but brilliant I had seen it a few years ago with some ad guy who was showing me brilliant ads. This time around I got to know the origins of the ad.
June 28th, 2009 at 3:06 am
So simple, but sex sells!