Agency: JWT, Brazil
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So its an advertisement of a picture of an advertisement on a vehicle?
no, its an ad for saridon (like tylenol)
The headache is represented by the bright red braking lights in the back of the car.
The headlins says: For that annoying headache that comes and goes.
Put the brakes on pain. Awesome.
nice ad.
Smart ! 
The ad is excellent! But I assume that the sticker on the back is transparent from within the car? It’s illegal to totally cover the rear window isn’t it? Poor visibility etc.
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Ha. Smart.