Alright, I just had to write a post about this ad. I have seen this one featured on at least three other advertising related blogs. I don’t think this is a good ad. First of all it’s using other peoples ideas to sell a product. The idea in general is too easy, and i am not a fan of using illusions in ads. Optical Illusions are often used for tylenol or advil products.
The art direction is very weak, couldn’t they at least used a different font for the tag-line? It just looks very lazy to me. It also seems to me that this idea was a one off that the art director probably thought off when they were going through some illusion book or something. This is my first rant, and it just had to be on this piece. Clerasil would be a fun client to do ads for, but this one isn’t.
I understand that this ad is probably well received by the consumner, but that doesn’t cut it for me creative wise.