A company pays advertising agencies the big bucks to develop a marketing campaign that will influence their target market, not just when they hear the slogan, but hopefully forever. Some very expensive marketing programs flopped (New Coke), while others have grown so successful and ubiquitous that they will stay with us forever.
Here are the top 10 Ad Slogans
10. Think Different (Apple)
Steve Jobs never thought within the box. Whether he was in his garage plotting how to take over the world, or doing so from his Cupertino, California-based empire. When Jobs returned to Apple, the company launched a very successful campaign with historical figures, urging readers to “Think Differently.” While Intel’s “Intel Inside” has become omnipresent, Apple’s campaign had a greater impact beyond corporate America.
9. We bring good things to life (General Electric)
Wouldn’t you expect the world’s most admired and valuable company to make the cut? Of course you would. GE does bring good things to life: plastics, medical systems, television shows, and yes, still light bulbs and appliances.
8. We try harder (Avis)
Hertz may have gotten the touchdown by having O.J. “what you ain’t dead yet?” Simpson as their spokesman, but Avis got the win with their grand slam slogan. Admittedly not as catchy as Joe’s Funeral Parlor’s “We put the fun back into funerals,” but Avis’ message gets the point across.
7. Breakfast of champions (Wheaties)
Whether it is Wheaties’ slogan or their spokesmen (can’t be the cereal now) that has proven so successful is irrelevant. Wheaties has positioned itself as the cereal of choice for youngsters who want to be like Mike.
6. Where’s the beef? (Wendy’s)
Dave Thomas produces some of the best fast food in the country, or world for that matter. Why? Perhaps solely for the reason that he knew that this would be his clients’ first question as they walked inside his establishment.
5. Diamonds are forever (DeBeers)
The DeBeers family must be the luckiest one in the world. While your little Joey found a dead cat in your backyard, the DeBeers family found diamonds… and lots of them. With time, the South African company has grown into the powerhouse of the diamond industry with a catchy slogan to boot. Diamonds are forever, it’s the marriage that’s temporary.
4. Melt in your mouth, not in your hand (M&M candies)
Now who doesn’t remember this catchy M&M ad slogan? Actually, come to think of it, M&Ms always melted in my hands, but who cares — that is not what their slogan said. This has become a part of pop culture to such an extent that it is incorporated into everything from children to adult jokes… wonder why.
3. Always Coca-Cola (Coca-Cola)
Coca-Cola has had several successful campaigns, amongst others, “The pause that refreshes.” But the one that stands out is “Always Coca-Cola” because this is the one that made the Atlanta-based beverage company leave their Purchase, NY-based rival, Pepsi Co. in the dust. While Pepsi was busy building its restaurant and snacks division, Coca-Cola focused on Coca-Cola, Always.
2. Tastes great, less filling (Miller Lite)
This slogan was so ubiquitous in the late 1980s that it was a running joke on sitcoms like Family Ties and others. For years, men have sought the perfect beer that would not sacrifice taste while simultaneously creating less of a tire effect around the belly. Miller Lite delivered this, or at least its perception… Wazzup, better luck next time.
1. Just do it (Nike)
No slogan in the world has come close to matching Nike’s phenomenal success with top of mind awareness. Its swoosh logo (which was created by a student and subsequently sold to Nike) and this slogan are synonymous with Phil Knight’s Oregon-based sports company.
Click here for the complete article by AskMen.com. Is there anything that didn’t get mentioned like “Got Milk”, go a head and comment.