8 responded to this post

 mhegge said on October 27th, 2005

If I remember correctly, the running joke of “Tastes great, less filling” was from Cheers.

 Ole said on October 27th, 2005

Great stuff. Just Do It has that fantastic means-nothing-but-still-sounds-meaningful that’s the hallmark of a truly great slogan.

A few others to think of… not sure how it’s marketed in the US but in the UK, Guinness have made a virtue of the fact that the beer takes a long time to pour. “The best things come to those who wait”. Carslberg’s wonderful (and now defunct, I think) “Probably the best lager in the world”. And I still miss Heineken’s “Refreshes the parts other beers can’t reach”.

 Anonymous said on October 27th, 2005

I like Southwest Airlines “You are now free to move about the country” a lot. But it’s not as good just written out as it is with the “Bing” SFX, and the “pilot’s” voice doing the VO.

 Anonymous said on November 11th, 2005

Two others I really love are VW’s “Drivers Wanted” and Canadian Blood Services’ “It’s in you to give”.

 Anonymous said on January 2nd, 2006

I like “Think different” best . It fits Apple perfectly, no matter if we’re talking about 1990 or today.

Have you seen the Slogans Directory ?

 FUJ said on November 26th, 2006

so true about the M&Ms…

 FUJ said on November 26th, 2006

so true about M&Ms melting in ur hands…

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