Veet
Here is a very nice magazine ad for Veet. I see it more and more often that companies use specialy papers to get their message across. In this example, they use a rough/dotted surface to represent the effects of ruglar razors (which leave bumps) The other side has a smooth surface to represent Veet. It’s all about interaction these days, and I am sure we will see more of this approach.
Agency: JWT, Brazil
Posted in Magazine Use, Print 
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