Here is a very nice magazine ad for Veet. I see it more and more often that companies use specialy papers to get their message across. In this example, they use a rough/dotted surface to represent the effects of ruglar razors (which leave bumps) The other side has a smooth surface to represent Veet. It’s all about interaction these days, and I am sure we will see more of this approach.
Agency: JWT, Brazil



Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Very ugly logo :) they need to find other branding company.…
To "Proud Vegan" and all the people fighting against the animal suffer I want to say this: Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creatu…