7 responded to this post

 Kenny Bania - The Freshmaker said on November 29th, 2005

what a great idea.

but what a terrible execution. the reveal (i.e. the second page) should have been a closeup of a windshield from the car’s interior instead of this exterior wide shot of the car.

other than that i think it’s great.

 Kenny Bania - The Freshmaker said on November 29th, 2005

on second thought, you don’t even need a second page.

 Fabio said on November 29th, 2005

Thanks Fred by posting it. I’ll try to send you more, if I find something else here in Brazil.

 Anonymous said on November 29th, 2005


My name is Pedro Bullos and it’s great to see this Ad here. Mean it is popular.

I work at MP Publicidade, an agency in Vitória, Espírito Santo – Brazil. I’m the copywriter of this ad and me and my partner Daniel Galvão, art director, are so glad to see that people realy liked it.

Actually the first idea was to run only the first ad. The second page was a client’s idea. We tried a lot, but none argument worked out.

Anyway, thanks for showing it here. A friend of mine discovered this page and showed to me. Keep up with the good work.


P.S.: Fabio, you’re from Brazil? Qual agência?

 Maria said on October 7th, 2008

well i beleive this ad is grat even with thw second page,
if u put only the 1st page, the common people (not in the creative department) won;t understand it, and ur gig example is the client of this ad. i like it both ways. 🙂

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