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Chupa Chups

I found this ad the other, I am not sure if it’s real or spec work. I am also not sure if I like this one, or dislike it. What do you guys think?

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

11 responded to this post

fowler. said on November 20th, 2005

no thanks, too many negative connotations with that image. seems like there’s an idea.. but, not quite there yet.

Ganso said on November 20th, 2005

I disagre. I think the idea is well put and the pun is greatly done though I think the ad is a fake (I seriously doubt the american PC media would allow such ad).

sanam said on November 20th, 2005

the ad would never fly, and I’m not sure that you want to be associating your lollipops with the taste of cigarettes, but it still made me smile.

Martin said on November 20th, 2005

I like it. It tells me, as an millitant non-smoker, that you don’t have to smoke a cig to be cool. Thats a message, my kids should see. And I like the idea of spoofing Marlboro.
I think it’s a shame that this ad should be a fake. I’d love to see those in mags and on billboards…

vanina said on November 20th, 2005

hm, the first think that came to my mind was “what? chupa chups produce cigarettes now?”
i definitely don’t like it.

david_sa said on November 20th, 2005

Whos Chupa’s target market? Would they go buy Chupa when they see some ol cowboy on the ad? Don’t think so. And the tagline is weak. Not real ad, if its real the ceative should be punished. [spankinbuttock mode son]

James Harrison said on November 21st, 2005

i think it’s funny for creatives, but there’s no way this would get past the horsing around side of a creative meeting. the main reason being, everyone who is 25 – 100 years old remembers those marlboro ads. this would be like cuppa chps advertising for marlboro. i see cigarettes before i see suckers.

Mark said on November 21st, 2005

you seriously think this could be real? come on dude…

Jexy said on November 21st, 2005

Its probably spec, but I reckon its good. Not brilliant, but good. I like the idea of appropriating and subverting advertising for products that have negative connotations.

Anonymous said on November 23rd, 2005

I find it good (not great) in terms of design and cleverness, but A+ for the coverage (even negative) it generates. Efficient, it is.

bdeth said on November 23rd, 2005

My first thought was, “where’s the joke” and I immediately looked at the SGW for some spoof copy. Not there.

Take away the warning spot to avoid temptation for an overly-done joke. Then I’d give it a B-

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