4 responded to this post

 Aaron said on November 14th, 2005

very good idea
specially for a direct mail piece

 Anonymous said on November 14th, 2005

How can this possibly be cost-effective?
Maybe if they have a mailing list of craft instructors and an unknown product that really is much better than the competition. It is expensive and risks lawsuits by sending unsolicited ceramic shards in the mail.

Or is this a joke and I didn’t get it?

 Freddy said on November 14th, 2005

This direct mail piece was actually b2b and not to the consumer. I doubt it’s cost effective, but it’s a nice “fresh” way to promore a glue stick.

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