IAMS
Life size die-cut dogs were attached to boomgates. When the gates opened up the dogs remained attached, demontrating the effect iams has on the dogs teeth.
Agency: Saatchi & Saatchi, Sydney.
Posted in Outdoor 
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November 10th, 2005 at 10:11 am
i like that. i question whether this is effective marketing, but it’s a fun idea.
November 16th, 2005 at 11:42 pm
Well done, Frederik … good enough to get this post listed on the “Much Ado About Marketing” blog.
Thanks for this.
Mike Bawden
Brand Central Station
February 7th, 2006 at 9:12 am
Tough choppers on Iams dogs…
Apparently Iam’s promotes dental health. So say these life-size dog ads attached to gates by their strong chompers. Mildly disturbing, sure. But it will take bold moves to compete with Pedigree’s heart-rending We’re for dogs campaign. Agency: Saatch…