Life size die-cut dogs were attached to boomgates. When the gates opened up the dogs remained attached, demontrating the effect iams has on the dogs teeth.
Agency: Saatchi & Saatchi, Sydney.
i like that. i question whether this is effective marketing, but it’s a fun idea.
Well done, Frederik … good enough to get this post listed on the “Much Ado About Marketing” blog.
Thanks for this.
Brand Central Station
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