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Just Strange

Alright, this is just very strange to me. I was checking out the TBWA blog, and came across this ad (top image) from TBWA France. Once i saw this ad titled “COPS”, I immediatly thought of the cannes grand prix winner for VW by DDB London (bottom image).

What is TBWA trying to do here? It’s not a spoof becuase a Golf is hardly in the same class as the 300Z. Everything is the same except that this time the cops are protecting the car except being protected by it. I don’t know what else to say. What do you think?

Anna Goodson Management

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17 responded to this post

Daniel Coelho said on November 30th, 2005

It needs explanation? It is a parody. The car is so pretty that the policemen had decided to protect it.
I like.

Freddy said on November 30th, 2005

I do understand the ad and what its trying to say. I just don’t understand why they took the cannes grand prize winning layout that was done for the Golf by DDB London.

They could have shown the same idea with a different visual. Even the cars are the exact same.

Anonymous said on November 30th, 2005

Their love for the 300z is so big that the cops choose to protect it with their own lives (as opposed to the vice versa in the VW ad). On it’s own it’s a mediocre ad. If you know the VW ad, it’s slightly more interesting (but not much). On the whole, it’s lazy.

Anonymous said on November 30th, 2005

It’s a parody that’s why they tried to make everything look exactly the same except for the idea.

Anonymous said on November 30th, 2005

If I had come up with the original idea, I would have been flattered. The VW one is funnier though: sadly, being shot for a car is not that uncommon after all.

Just In said on November 30th, 2005

i dont think it communicates quickly enough. its puzzling at first.. then you just think “ohhhh… why?”

lucien said on November 30th, 2005

As parody it’s funny, but as ad it’s lame. You wouldn’t get the idea of it, if you didn’t know the VW ad.

Daniel Coelho said on November 30th, 2005

I agree to you, Lucien. It is an announcement for people in advertising and, therefore, I distrust that it does not pass of an announcement for prize, propagated in some magazine that nobody goes to read. Perhaps either this that the TBWA intends with this announcement. But it’s funny.

Mark said on December 1st, 2005

i think this is really cool. its nissan having a bit of fun

Von K said on December 1st, 2005

Fun parody (nice), self-referential insider silliness (not nice).

The Z ad says to me, “Hey, remember how we won that bitchin’ award? Well, you know, this is kinda funny…”

FWIW, the VW ad is for the Polo, not the Golf.

Neuville said on December 1st, 2005

I didn’t know about that Nissan.
Other Tough Cops here!

Motzek said on May 26th, 2006

booooooo

Chris said on April 19th, 2007

It kind of looks like two different ads. The VW is easy, it says “small but tough”, That’s why the cops are behind it. and the 350 is the best car ever created, ever, so they will risk their life to protect it from damage. Other than that, no idea. It’s a very poor ad.

Mr Obvious said on September 6th, 2007

I think you got this backwards, shouldn’t it be the french hiding behind it?

me said on November 27th, 2007

well yes quite dtrange but the different police car on the right is more of a mistake

ipkiss_uk said on November 13th, 2009

its a polo not a golf btw