Labatt
I really like this ad for Labatt’s “Know when to draw the line” campaign. It’s there to encourage people to drink responsible.
Agency: Axmith McIntyre Wicht, Toronto.
Posted in Print 
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November 5th, 2005 at 11:14 am
o.O
Superb!
November 5th, 2005 at 9:28 pm
I don’t know how that will last in the rain though..
November 7th, 2005 at 2:06 am
Nice, but done to death. It’s an old idea but well executed.
Finally, a reminder is always welcome.
November 7th, 2005 at 5:56 pm
A beer company reminding me not to drink too many beers….hmmmmm, is that good advertising?
November 7th, 2005 at 7:07 pm
Lots of companies are doing it. Specially Tobacco and alcohol companies. It’s there to make the consumer feel good and think that they actually care about their customers
November 8th, 2005 at 2:25 am
Tobacco Companies? What can they say? Smoke second hand?