I really like this ad for Labatt’s “Know when to draw the line” campaign. It’s there to encourage people to drink responsible.
Agency: Axmith McIntyre Wicht, Toronto.
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I don’t know how that will last in the rain though..
Nice, but done to death. It’s an old idea but well executed.
Finally, a reminder is always welcome.
A beer company reminding me not to drink too many beers….hmmmmm, is that good advertising?
Lots of companies are doing it. Specially Tobacco and alcohol companies. It’s there to make the consumer feel good and think that they actually care about their customers
Tobacco Companies? What can they say? Smoke second hand?
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