You might remember the previous Lego Outdoor post. This is the second one, and its as great as the first. It won the grand prize at the London International Awards.
Agency: Ogilvy & Mather, Santiago.
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I love these billboards, the only thing is that you have to be on the right angle to view them.
Otherwise it would be a little harder to understand, and the wow effect could be lost.
I just like the simplicity of these, and can’t believe no one had thought of this before.
these are pretty great
i thought it was just a pice of paper that had the illusion of a cavity in the wall. but then i thought (as fred pointed out) that it could only be viewed at a limited angle.
Yes, it won. Too bad is fake. I live near that building and it has no Lego stickers on.
Really ritalin? Before reading your comment I was about to ask this. 1. Because it is limited to some particular views. 2. The picture looks perfectly staged & photoshoped. How come it became a winner on outdoor?
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am i the only one who is perplexed as to how this (and the original one) was made?