12 responded to this post

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 Jexy said on November 22nd, 2005

So what’s the concept?

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 Jerome Dahdah said on November 22nd, 2005

But they aren’t the same! The dots have different sizes! ;)

I don’t get them. An ad shouldn’t make me feel stupid. They aren’t very asthetically pleasing either. In fact, they’re ugly.

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 Monsoon said on November 22nd, 2005

I don´t get it either. Sucks feeling stoopid, don´t you think? ;)

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 Deth said on November 22nd, 2005

If it didn’t appear in CA, would we have known it was an ad?

It’s a sad day.

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 Mike said on November 22nd, 2005

Are those dots bacteria or something?

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 Anonymous said on November 22nd, 2005

Hmmm, since the background and the Bandaid have the same texture in each ad execution, maybe they’re trying to say Bandaids conform to all types of skin. (I know, I know, I’m digging here folks.) Jesus, these ads blow stinky chunks.

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 Anonymous said on November 22nd, 2005

It’s a autostereogram. Unfortunately the the resolution is such that it’s not being picked up by the “unfocusing” of the eyes.

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 Kenny Bania - The Freshmaker said on November 22nd, 2005

no, it’s not a ‘magic eye’ gimmick. i originally thought that too. nearly ruined my eyes.

the blue areas (the background) is made up of little octopus’s (octopi?), sea horses and fish (a differernt animal in each ad). and the tan areas are little scorpions, lizards and something else (i can’t remember the third one).

the concept is that the band-aid remains dry while the surrounding areas are wet.

the pics that i put up are pretty much the same size as shown in the annual. i find it way too cryptic.

even if these were billboard sized, you would still have to be really close to make out the small images (and even then the concept is unclear). that assumes too much commitment on the part of the viewer. a regular viewer isn’t going to invest the time to go up close to try and figure it out.

i give it two thumbs up…johnson & johnson’s ass — way up.

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 Anonymous said on November 22nd, 2005

Wow. As my friend Jim Gavaventi once said, that’s a long way to go for a roast beef sandwich. (Copyright, Gavaventi, Inc. 1992)

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 Kenny Bania - The Freshmaker said on November 23rd, 2005

“that’s a long way to go for a roast beef sandwich.”

that’s an awesome quote. i’m going to steal it.

screw the copyright.

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 cipher said on November 24th, 2005

Has anyone seen the Channel 11 Campaign? I feel the same about that campaign too. I wonder what your views are?

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 newnimproved said on May 4th, 2006

It’s one of those campaigns done for the shows. I live in Mumbai and I have never seen it any any newspaper, magazine or outdoor site.

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