» Pioneer advertising/design goodness – advertising and design blog: The best ads & designs and sometimes the worst around the globe.

Pioneer

Thanks to Rob for sending in this ad. If you know the agency that did it please let me know.

Agency: Young and Rubicam, Chile.

pioneer, print ad, car stereo

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

7 responded to this post

Kenny Bania - The Freshmaker said on November 15th, 2005

i like this.

however, i would have pushed the two cars farther away so that it would look like it was physically blown away as opposed to just pushed over.

and i would also leave more space between the side cars and the edge of the page to give the piece more room to breathe.

and i’d reduce the tracking on the ‘maximum power’ headline. stop stealing sheep.

Elliott Back said on November 15th, 2005

The shadows on the two cars look really fake to me. When I see this ad, all I can think of is “photoshop…”

david_sa said on November 15th, 2005

De..ja..vu.. Do I see tons of ads like this? Still fun anyway. But yah I do agree with Kenny at some points. And I’d like to use better cars like Bentley or Ferrary to be blown so that it underlines the message.

Von K said on November 16th, 2005

“…stop stealing sheep.”

Fo’ rizzle. That period is about to get blown away…

I’d maybe have liked to see some shattered glass and scrape marks on the pavement to show the cars tipped and slid.

The shadows do look a bit fakeâ€”was this maybe not a final version?

Anonymous said on November 16th, 2005

ese aviso lo hizo prolam young and rubicam chile

Anonymous said on November 16th, 2005

The shadow is not the only thing that looks fake. The most disturbing things are the reflections in the rear windows of the “pushed over”-cars. Lying in that position they should reflect the ground (at least a bit). But they reflect only the (blue) sky, what’s impossible in this position!