I just noticed today that Canadian based Second Cup has re-branded itself. Here in Canada we have 4 main coffee chains. Tim Hortons, Starbucks, Second Cup, and Timothys Coffee. Second Cup was always going strong against Starbucks, but I guess now they feel that they have to look a certain way to get some of the Starbucks audience.
Does the new logo work? To me its not much of a big improvement, while the logo reminds me a lot of the Jurrasic Park logo.
It has more of a “trendy” feel to it, but will this change the mind of Starbucks customers to try some Second Cup coffee? There isn’t much information on this logo yet, but I will see if I can find more over the week.
|second cup, re branding, logos|