Isn’t the first logo really 1951 and the second, 1961 respectively?

I can provide a bit more background to this logo development.

The first sketch and logo were drawn by Sir Peter Scott in 1961 – “We wanted an animal that is beautiful, is endangered, and one loved by many people in the World for its appealing qualities. We also wanted an animal that had impact in black and white to save money on printing costs”.

1986 was developed by Landor, adding the letters WWF.

2000 was developed by Sampson/Tyrrell – EnterpiseIG. The lettering was softened to work in harmony with the panda symbol and as a unique hand drawn font, could be registered/copyrighted. This helped WWF sue the World Wrestling Federation in the US.

Work has continued with the development of the organisation brand, a comprehensive brand ‘toolkit’ is now established Worldwide. The logo remains unchanged.

How do I know all this? I designed the 2000 version of the logo. I now run Watershed Design and continue working with WWF International on the brand and corporate communications.

I am shocked at the lack of thought and general awareness of some of these postings. For me it is unimaginable that a federation whose purpose is to appeal to people’s morbid instincts to watch people fighting could even be considered in the same context as an organisation with a higher ethical purpose and clear contribution in enhancing life in this planet. One thing is clear, the WWF has still a lot of work to do in educating people and helping their thinking evolve.