9 responded to this post

 James said on November 21st, 2005

who knew pandas had anything to do with wrestling!

 Anonymous said on November 21st, 2005

Isn’t the first logo really 1951 and the second, 1961 respectively?

 Matthew F said on November 22nd, 2005

Damn you WWF, you killed World Wrestling Federation!

 Peter Widdup said on January 25th, 2006

I can provide a bit more background to this logo development.

The first sketch and logo were drawn by Sir Peter Scott in 1961 – “We wanted an animal that is beautiful, is endangered, and one loved by many people in the World for its appealing qualities. We also wanted an animal that had impact in black and white to save money on printing costs”.

1986 was developed by Landor, adding the letters WWF.

2000 was developed by Sampson/Tyrrell – EnterpiseIG. The lettering was softened to work in harmony with the panda symbol and as a unique hand drawn font, could be registered/copyrighted. This helped WWF sue the World Wrestling Federation in the US.

Work has continued with the development of the organisation brand, a comprehensive brand ‘toolkit’ is now established Worldwide. The logo remains unchanged.

How do I know all this? I designed the 2000 version of the logo. I now run Watershed Design and continue working with WWF International on the brand and corporate communications.

 Mark said on January 4th, 2007

I agree with Matthew with WWF all I can think of now is that arrogant flilthy greedy environmental foundation that wanted the intials ALL TO THEMSELVES.



World Wrestling Federation CAME FIRST in the naming game!!!!!!!!!!!!!!!

 Catherine said on February 27th, 2008

I am shocked at the lack of thought and general awareness of some of these postings. For me it is unimaginable that a federation whose purpose is to appeal to people’s morbid instincts to watch people fighting could even be considered in the same context as an organisation with a higher ethical purpose and clear contribution in enhancing life in this planet. One thing is clear, the WWF has still a lot of work to do in educating people and helping their thinking evolve.

 Alfredo (Lima - Perú) said on July 30th, 2008

to me, it doesn’t matter which is the most “necessary” or “deserving” of the wwff acronim. the only thing that matters is the one who used it first.


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