Thanks to all of you for making the first year of Advertisng/Design Goodness such a sucess. This site started up in May 2005 with around an average of 20 unique visitors a day. Six months later there are more than six contributors and an average of 2500 unique visitors a day. Im looking forward to 2006 with lots of improvements and new featueres.

It’s the end of 2005, so let’s have a look at what I think is the best of the
year. Today is party one, and tomorrow you should see part two of the best with more categories. Let’s have a look at todays categories:

• Best Use of Packaging
• Best Design
• Best Magazine Ad
• Best Outdoor
• Best Art Direction
• Best Direct Mail Piece
• Best TV Commercial

1. VTM - TV Station
2. YKM
3. Gloss
Hair Salon

1. ISO-50
2. Electric Heat
3. Magnetik

1. Nigrin Car Polish
2. Hudson Repro
3. Wuesthof Knives

1. Afinity Pet Care
2. Ford Mustang
3. Playboy

1. EMI
2. History
Files
3. ESPN Classic

1. BT
Blackberry
2. Henkel

1. Medecins Sans Frontieres
2. Guiness Evolution

Once again Happy New Year everyone, and I wish you all the best and success for the new year.

Intel, the world’s biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding.
The “Intel Inside” phrase is out, and the company will now encourage consumers to “Leap Ahead”.

Intel will also change its logo, replacing the one featuring a lowered “e” with one showing an oval swirl surrounding the company name.

The firm wants to re-position itself as providing the technology behind many digital products, not just PCs.
Intel chief executive Paul Otellini is set to unveil the details of the new marketing campaign on 5 January at the giant gadget festival, the Consumer Electronics Show in Las Vegas.

What are your first impressions on this one?

Source: BBC

Jaguar has been promoting its new XK model with the “Gorgeous” campaign. While the car itself is a marvel, the campaign is just disappointing. Slogans include “Gorgeous trumps everything”, “Gorgeous doesn’t care what others are doing” and “Gorgeous can get in everywhere”–all the while showing supermodels you’d expect from Calvin Klein rather than from a top automotive brand. The advertisements don’t even show the car half the time. All this is really sad because a company of Jaguar’s stature could be beyond this kind of ad strategy.

You can check out Jaguar’s Gorgeous campaign (including the commercial videos) here.

Nice website from UK agency Spin. Very simple and clever in its minimalism–something you don’t always see in Flash-based websites these days. Good portfolio as well.

T-Mobile Britan has come out with an interactive streaking game called “The Beautiful Game”. A fun little interactive site that lets you play as female streakers and run across the field. Enjoy.

Great awareness campaign for Amnesty International. People were cut out and placed into public lockers. Click on the image for a bigger size and more info. Copy says: LOCKED UP. Because of colour, religion, political preference… Amnesty International supports human rights… help us.

Agency: Publicis, Frankfurt.

Text: Makes any leg look great!

Agency: Partnership ME, Dubai