Foie Gras
Thanks to Joe and Dubois for sending in this campaign. Foie gras, or “fatty liver” is still a very popular Christmas and year end dinner dish in Belgium. Because most people don’t know it’s made from the grotesquely enlarged livers of ducks and geese, the result of horrifying force-feeding.
The campaign was supposed to run in 40 major Belgian railway stations, but the railway company refused the posters because they are “too shocking”. “Too Shocking”? What do you think?











December 12th, 2005 at 11:41 pm
Not too shocking. I think it’s not immediately obvious to ‘murricans what they’re on about, but if “GAIA” is anything as ubiquitous as PETA, i’d say great job.
December 13th, 2005 at 3:21 am
Well damn, they’re supposed to be shocking! People don’t get it otherwise. Too bad the railway company puts money before humanity.
I think these are attractive ads, but almost a little too humorous to be taken seriously.
December 13th, 2005 at 8:11 am
Then I’m a saddist. Foie gras is great!
December 13th, 2005 at 9:48 am
Ditto, edu. I might add that unless you are a vegan, it’s sort of hypocritical to focus on a single animal cruelty. Cattle are shot in the head with massive bolts. Fish are either caught by piercing their palates with sharp hooks, or in smothering nets. Chicken are kept in cages the size of your monitor, wallowing in their own feces until they are decapitated. Still most of us eat all of the above. (And I’d be willing to bet that the owner of the agency that created the ads above has had his or her share of foie gras.)
December 13th, 2005 at 10:01 am
I think people need to get over themselves. Some people are going to eat foie gras, some aren’t, but I highly doubt anyone’s going to stop because of some ads. Don’t people have anything better to do with their time?
December 13th, 2005 at 11:36 am
I wonder if any animals were harmed in the making of these ads. Would be a little ironic, no?
December 13th, 2005 at 12:12 pm
these are well done. but i wonder if the general public will be able to understand the message. personally i think it’s a little too cryptic.
but i think they would work well if they were supplemental pieces that were running alongside direct mail or television/radio ads that explained the message in greater detail.
because i knew about the over-feeding of ducks across europe, but i thought these ads were about a fetish or burlesque club that served high-end food and catered to belgium’s upper-crust…
…but i guess they only have places like that in germany
December 14th, 2005 at 10:22 am
Hey I just posted an interview with a guy from the agency giving the inside scoop on the foie gras fracas.
http://gattacainc.typepad.com/my_weblog/2005/12/inside_the_foie.html
(yes I am posting this message to multiple ad blogs, wanna fight about it?)
December 21st, 2005 at 3:08 am
Although I support issues concerning animal rights, I found the campaign images rather amusing. Maybe I’m bit too perversed, but the first thing on my mind was a sadomasochist duck, who is playing with his toys and role in the “game”.
Forcefeeding, the actual reality would have shocked me. This one gave a good laugh. I doubt I’m the only one?
October 29th, 2006 at 11:27 pm
nailing a goose to a floor and putting a tube down its throat isn’t shocking. is it?
September 15th, 2008 at 11:48 pm
[...] imágenes adgoodnes [...]
May 8th, 2009 at 1:48 am
I think the negative impact on (children’s) psyche and morale will be far worse than the “evil” which you intended to fight.
The railroad manager saw it better than you.