This is a perfect example of what happens when guerilla advertising goes wrong. Sony has not officially endorsed the various pieces of art, and claimed to be “unaware” of such a campaign.
However, claims on the Internet are that Sony paid for the characters to be painted onto public and private property as an advertising campaign. The characters were all very well created, and all were somehow playing with Sony’s PlayStation Portable (PSP) console.
Found at: IPub.
Grafitti: A Nice market research tool.
Sony’s wake-up call. It’s obvious that the kids in the hood don’t think the brand is as cool as the men in glass cages think Sony is.