Mc Kinsey & Company
McKinsey & Company is a top management consultancy firm. They offer univeristy grads interesting first jobs after their studies. Only the most ambitious people should be reached.
These posters were placed infront of universities, with the phone number written as a formula. Only students smart enough to figure out were able to apply.
Agency: Ruf Lanz Werbeagentur, Switzerland.
Posted in Direct, Guerilla 
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December 8th, 2005 at 3:10 pm
a couple of years ago, tbwavancouver did a billboard ad for electronic arts. all it had was a line of code. it turns out that the line of code translated to ‘now hiring’ or something along those lines.
December 8th, 2005 at 4:20 pm
I wish I could see that question, I wanted to try it out
December 8th, 2005 at 5:00 pm
Google has been known to do that too.
December 8th, 2005 at 5:55 pm
michael, here is the link to the electronic arts billboard:
http://www.tbwa-vancouver.com/portfolio/images/ea_01.jpg
maybe you can translate it for us.
December 8th, 2005 at 8:01 pm
The tag says,
x=24, y=30
Phone:=01.(y²-x).(y²-10²)x10
and the phone number is 01.876.8000
December 8th, 2005 at 8:15 pm
The EA billboard is fairly easy, as is that equation. The EA billboard says “Now Hiring”.
December 8th, 2005 at 9:01 pm
I love these concepts, élitist advertising. Which really drives home a feeling of self accomplishment if you’re one of a few that get it, let alone can do it!
December 9th, 2005 at 3:13 am
these were in the last CMYK. wonder who was first.
December 9th, 2005 at 11:11 am
nice idea, but man, you think they’d pick a more difficult equation :
December 10th, 2005 at 6:40 pm
McKinsey: The people who helped to bring you Enron
March 31st, 2006 at 8:32 am
[...] McKinsey isviçre’de en parlak bilgisayar mühendisliÄŸi öğrencilerini kendisine çekmek için bu afiÅŸi kullandı. AfiÅŸte telefon numarası bir formul olarak yazılmıs. Sadece bu formulu cozebilecek kadar zeki ogrenciler kendisine basvurması amaçlanıyor. Formulun zorlugundan öte, ögrenciler arasında konusulmayı basarmıs. (F.Samuel) [...]
November 5th, 2009 at 5:32 am
Are people really so stupid that they find that this advertisement presents a difficult math problem? A quick google makes it seem that way. I feel like I’ve slipped into a parallel universe.