McKinsey & Company is a top management consultancy firm. They offer univeristy grads interesting first jobs after their studies. Only the most ambitious people should be reached.
These posters were placed infront of universities, with the phone number written as a formula. Only students smart enough to figure out were able to apply.
Agency: Ruf Lanz Werbeagentur, Switzerland.
I wish I could see that question, I wanted to try it out
Google has been known to do that too.
michael, here is the link to the electronic arts billboard:
http://www.tbwa-vancouver.com/portfolio/images/ea_01.jpg
maybe you can translate it for us.
The tag says,
x=24, y=30
Phone:=01.(y²-x).(y²-10²)x10
and the phone number is 01.876.8000
The EA billboard is fairly easy, as is that equation. The EA billboard says “Now Hiring”.
I love these concepts, élitist advertising. Which really drives home a feeling of self accomplishment if you’re one of a few that get it, let alone can do it!
these were in the last CMYK. wonder who was first.
nice idea, but man, you think they’d pick a more difficult equation :
McKinsey: The people who helped to bring you Enron
Are people really so stupid that they find that this advertisement presents a difficult math problem? A quick google makes it seem that way. I feel like I’ve slipped into a parallel universe.
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a couple of years ago, tbwavancouver did a billboard ad for electronic arts. all it had was a line of code. it turns out that the line of code translated to ‘now hiring’ or something along those lines.