Starbucks
Thanks to Davis for sending in this great idea. It’s for sure a very interesting way of promoting Starbucks. Here is his story about the picture:
Today as I was crossing the Embarcadero I noticed that this gentleman had left his coffee on the roof of his car. Midway through the cross walk I turned and pointed at him and he just waved at me. I ran back to the other side of the crosswalk and approached his window as he wasn’t getting what I was pointing at.
When I got close enough to speak to him I told him that his coffee was on his roof. He looked at me and said, “I know, Happy Holiday’s from Starbucks!” At first I didn’t get it, it didn’t sink in, so I told him again, your coffee it’s on your roof and again he looked me square in they eye and said, “yes, yes, I know, Happy Holidays from Starbucks.” It was at this point that I realized that the coffee cup was permanently affixed to his roof and that he was an advertisment in disguise. Even though I’m not sure how I feel about cars clogging traffic and poluting the City with exhaust to make a marketing point, I still had a chuckle when I realized that I’d been had.
Posted in Guerilla, Outdoor 
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December 7th, 2005 at 2:14 pm
It’s definitely less polluting and more subtle than pickups with billboards that cruise through most of the european cities I know. Brilliant idea.
December 7th, 2005 at 2:32 pm
They’ve been doing this on taxis in Boston for over a year.
December 7th, 2005 at 2:40 pm
Not everyone here lives in Boston though.
December 7th, 2005 at 6:04 pm
How much would Starbuck pays me if I make my car roof available for the place of a cup?
December 7th, 2005 at 6:04 pm
How much would Starbuck pays me if I make my car roof available for the place of a cup?
December 7th, 2005 at 9:08 pm
Varför finns inte starbucks i Sverige?
December 7th, 2005 at 9:49 pm
that’s a great idea.
December 8th, 2005 at 3:34 am
I saw this on Market the same day. Thanks for photoing!
December 8th, 2005 at 3:36 am
same thing happened to me last year. when I reached for the cup to hand it the the driver, I saw that it was suctioned onto the roof. pretty clever if you ask me.
December 8th, 2005 at 7:21 am
Can’t find the picture anymore, but in Holland they did more or less the same thing with crates of beerbottles (a Heineken brand beer called “Brand”). The police weren’t too much amused by it..