First I want to say that I do not like this ad at all. They are using a very sensitive subject right now to advertise plastic? Sure, you are saying that your plastics are very strong, but come on. This looks more like something you would find in an issue of adbusters. I don’t like this stategy at all, what do you think?
Agency: Y&R, Malaysia.
I could imagine this ad hitting on the emotional factor a lot more if it were children playing with squirt guns or the like.
Propagating actual violence (needless to say false implications of product’s ability to withstand bullets) is never a wise decision.
Why does it always have to be someone dressed like a Muslim?
Not a very nice ad at all.
Come on… It’s funny. Every once in while, you gotta let go…
As far as why they always chose a person dressed as a “muslim”. Well… It does work doesn’t it?
It’s easy, therefore boring and uninspiring. I’m sure you can do a lot of funnier and more original stuff with the phrase ‘Strong Plastic’. And I couldn’t care less if it’s a muslim, american,…
Are Muslims prone to wearing plaid pants?
Sick!
They coulda had a US soldier in raggedy outfits and a bucket on his head to highlight the fact that the troops don’t have the right gear. A war protest and a funny ad in one and the plaid pant brigade are left alone.
Can you say “SCAM”
Horrible, horrible ad. Doesn’t say anything about the product nor the relevancy. It’s not even funny. The guy who did this should look for another job.
shame on the agency!
is there a way of letting the agency know of their bad taste n our disappoval!???!
i think its funny, but inappropriate. and these creatives are just desperate for awards. it kinda sucks how that many creatives in the big agencies in malaysia now are so award driven, with their ‘think of an idea, then look for a client’ mentality.
then again, you cant really blame the players, its how the game is here unfortunately.
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It doesn’t seem a good idea to play with war like this.
It seems to ba a Malaysian ad, maybe they have another point of vue about Irak’s war?