6 responded to this post

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 arunchakkravarthy said on December 20th, 2005

first two is superb and the last one doesn’t impress me.

humorous and simple.

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 Kenny Bania - The Freshmaker said on December 20th, 2005

the art direction is great. but i don’t care for the concept.

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 trish said on December 22nd, 2005

Ive gotta say this is a favourite

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 alexander Cha'ban said on December 27th, 2005

I have to agree with Kenny. Art direction is (as usual for TBWA) very good. But the concept is degrading the product. I expect of Zeiss lenses to give me an accurate view on things. I know it’s meant in a metaphorical way but still it brings down my rating of these ads. I’m sure I will be proven wrong next Cannes Fest… 😉

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 mack said on April 5th, 2006

the first 2 are propa awsum but the 3rd iz shite

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 Sven said on February 20th, 2009

Interesting perspective and funny.
But, Zeiss optics are made and are meant not to distort your view. They are simply the best of the best.

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