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    Zeiss Binoculars

    Agency: TBWA, France

    TAGS: No Tags

    RELATED POSTS: No related posts,

    Posted in Print   Add to del.ici.us   Digg It
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    This entry was posted by Freddy, on Tuesday, December 20th, 2005 at 8:10 am and is filed under Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    6 Responses to “Zeiss Binoculars”

    1. arunchakkravarthy Says:
      December 20th, 2005 at 8:30 am

      first two is superb and the last one doesn’t impress me.

      humorous and simple.

    2. Kenny Bania - The Freshmaker Says:
      December 20th, 2005 at 2:47 pm

      the art direction is great. but i don’t care for the concept.

    3. trish Says:
      December 22nd, 2005 at 12:22 pm

      Ive gotta say this is a favourite

    4. alexander Cha'ban Says:
      December 27th, 2005 at 4:43 pm

      I have to agree with Kenny. Art direction is (as usual for TBWA) very good. But the concept is degrading the product. I expect of Zeiss lenses to give me an accurate view on things. I know it’s meant in a metaphorical way but still it brings down my rating of these ads. I’m sure I will be proven wrong next Cannes Fest… ;-)

    5. mack Says:
      April 5th, 2006 at 6:36 pm

      the first 2 are propa awsum but the 3rd iz shite

    6. Sven Says:
      February 20th, 2009 at 1:01 pm

      Interesting perspective and funny.
      But, Zeiss optics are made and are meant not to distort your view. They are simply the best of the best.

    Leave a Reply


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