Agency: TBWA, France
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the art direction is great. but i don’t care for the concept.
Ive gotta say this is a favourite
I have to agree with Kenny. Art direction is (as usual for TBWA) very good. But the concept is degrading the product. I expect of Zeiss lenses to give me an accurate view on things. I know it’s meant in a metaphorical way but still it brings down my rating of these ads. I’m sure I will be proven wrong next Cannes Fest… 
the first 2 are propa awsum but the 3rd iz shite
Interesting perspective and funny.
But, Zeiss optics are made and are meant not to distort your view. They are simply the best of the best.
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first two is superb and the last one doesn’t impress me.
humorous and simple.