6 Responses to “Zeiss Binoculars”

1. arunchakkravarthy Says:
   December 20th, 2005 at 8:30 am

   first two is superb and the last one doesn’t impress me.

   humorous and simple.

2. Kenny Bania - The Freshmaker Says:
   December 20th, 2005 at 2:47 pm

   the art direction is great. but i don’t care for the concept.

3. trish Says:
   December 22nd, 2005 at 12:22 pm

   Ive gotta say this is a favourite

4. alexander Cha'ban Says:
   December 27th, 2005 at 4:43 pm

   I have to agree with Kenny. Art direction is (as usual for TBWA) very good. But the concept is degrading the product. I expect of Zeiss lenses to give me an accurate view on things. I know it’s meant in a metaphorical way but still it brings down my rating of these ads. I’m sure I will be proven wrong next Cannes Fest…

5. mack Says:
   April 5th, 2006 at 6:36 pm

   the first 2 are propa awsum but the 3rd iz shite

6. Sven Says:
   February 20th, 2009 at 1:01 pm

   Interesting perspective and funny.
   But, Zeiss optics are made and are meant not to distort your view. They are simply the best of the best.