4 responded to this post

 KCreative said on January 18th, 2006

Apple is known for communicating in a unique way. So for them, it lessens the strength of their brand. The average viewer will see the ad but it won’t have the same impact because they will have already seen the same execution.

It could be even worse for TBWAChiat Day. They have a long-standing reputation for doing such fantastic and innovative work.

It’s possible for two similar ad concepts to break in relative timing with each other — it’s happened before. The point is “similiar”. I can even understand two commercials looking the same from a style, lighting, editing, and directing standpoint if you use the same director and production crew. But these are just too close. Someone really fell asleep at the wheel on this one.

My question is, even if the CD’s at TBWAChiat Day missed it, I would think the director/production company would have said something? “Oh, by the way, before we shoot this really cool spot for you, wanted to let you know we already did it for someone else.” Doh!

 adam said on January 23rd, 2006

I wouldn’t say that the “average” viewer will have already seen the same thing. I’m not so sure that the Postal Service has that large of an audience. That said, I do think that it is very poor form by Apple. No matter who’s “fault” it is, Apple should have recognized that it was the same thing, and not green-lit the commercial.

 Lode said on January 24th, 2006

I think you kinda misunderstood the “same people” thing. It’s not that both the Apple ads were made by the same people (..the people that stole the last time and that stole now again), but the music video and the ad were made by the same people. Quite a difference!

 Gordo said on January 24th, 2006

I don’t care if it is the same people, that’s simply lame of the artists that made it. Some of the scenes are shot for shot, or at least look it. Both are awsome pieces of motion design, too bad their pretty much the same piece of motion design.

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