It turns out to be a “false alarm” after all. “There’s a simple explantion why Apple’s new cleanroom ad looks just like a music video for The Postal Service: they were both made by the same people.”
My question now is, Why would you pick the same people? Especially looking at the whole negative feedback after the Luggz incident? Why would TBWA\Chiat Day let this happen twice? They have done some great work for Apple, but I hope there won’t be a third “coincidental copy”, otherwise Apple will be looking for a new agency.
What is your oppinion on this? Does it hurt Apple or does it just make TBWA look bad?
Some more at the Wired Blog.
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