The cat and dog spell “Adopt” .

Looks arresting to begin with. Then you strain your eyes and somehow make out what the word is. And then, you tend to agree with Sandy. All that effort, just to say ‘adopt’?

Too contrived. Tries too hard. Strikes no chord.

I expect better work from 1pointsize, an agency I really admire. Please don’t do the kind of public service ads that make people say,”Clever idea” or “what a smart visual”. Public service ads should go far beyond such responses. The best ones bring a lump in the throat.

agree, too hard to “decode” the meaning.