7 responded to this post

 sandy said on January 26th, 2006

i don’t get it.

 Freddy said on January 26th, 2006

The cat and dog spell “Adopt” .

 sandy said on January 26th, 2006

oh…now i just don’t like it.

 harry said on January 26th, 2006

Looks arresting to begin with. Then you strain your eyes and somehow make out what the word is. And then, you tend to agree with Sandy. All that effort, just to say ‘adopt’?

Too contrived. Tries too hard. Strikes no chord.

I expect better work from 1pointsize, an agency I really admire. Please don’t do the kind of public service ads that make people say,”Clever idea” or “what a smart visual”. Public service ads should go far beyond such responses. The best ones bring a lump in the throat.

 killa b said on January 26th, 2006

too hard to read

 calvin said on January 29th, 2006

agree, too hard to “decode” the meaning.

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