Childhope Asia
You might remember this campaign for Childhope Asia. This one here is their latest one.
Agency: BBDO-GO.
Found at the: Houtlog Blog.
Posted in Interactive 
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January 12th, 2006 at 10:18 am
That Christmas tree is better than the one I had this year.
Nice campaign.
January 12th, 2006 at 10:23 am
still undecided as to whether these would these be considered print ads or guerilla.
January 12th, 2006 at 10:28 am
Pretty sure these are print ads, just because of the little patch on the top right or bottom left.
January 12th, 2006 at 10:56 am
it’s flash
check:
http://www.bbdo-go.com/CHlinks.html
January 12th, 2006 at 11:24 am
Nicely done.
January 12th, 2006 at 11:28 am
I like the idea much better as print ads; the Flash was kinda weak.
January 12th, 2006 at 5:57 pm
I am not sure if most of Asia know about Christmas.
January 13th, 2006 at 9:51 am
Probably not, if you consider how many Asian countries aren’t Christian. But the target country of the NGO (Childhope Asia Philippines) does know Christmas and has been celebrating it for a long time.
February 8th, 2006 at 1:31 pm
[…] You can view more campaigns at Houtlust and Frederik Samuel […]
February 21st, 2006 at 4:03 am
The ones above are print ads, not guerilla. The whole guerilla effect is the result of a clever concept.
I have a theory that the chalk drawings were done after the photographs have been taken. (graphic design, wasn’t really drawn on the pavement).
Furthermore, the flash design that Houtlof was referring to is merely an addition that can be found in BBDO/GO’s website as an e-card.
As for Christmas not being known to Asian countries, surprisingly, it very much is, with its commercialization through the years.
Also, the ad’s target audience are Filipinos, and roughly 4 out 5 Filipinos are Christians (most of them Catholics).
Currently doing a review of this campaign for my advertising class project.