By now, you might already know the term “advergame”. You know the online microsites where you can play a game and look at a company logo. Persuasive Games has come out with the first “Anti-game”, and it’s very appropiate. I remember the days waiting at Kinko’s and get raped by the bill.

Disaffected! – a videogame parody of the Kinko’s copy store, a source of frustration from its patrons. Disaffected! puts the player in the role employees forced to service customers under the particular incompetences common to a Kinko’s store. From a new series of persuasive games we call anti- advergames.

Disaffected! gives the player the chance to step into the demotivated position of real FedEx Kinkos employees. Feel the indifference of these purple-shirted malcontents first-hand, and consider the possible reasons behind their malaise — is it mere incompetence? Managerial affliction? Unseen but serious labor issues?

Click here to play Disaffected!.