Elections are coming to Canada, and you can’t go anywhere without seeing political ads. This reminds me of an older campaign that BOS came up with. One of my all time favorite outdoor campaigns.

During the last electoral campaign in Quebec the territory was saturated with the usual political posters. Bos decided to hijack them to the benefit of their client Henri Vezina Menswear by adding an extra touch of elegance under the posters of the political leaders of the province.

Agency: BOS, Montreal.

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This entry was posted by Freddy, on Thursday, January 12th, 2006 at 5:34 pm and is filed under Guerilla, Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.