Elections are coming to Canada, and you can’t go anywhere without seeing political ads. This reminds me of an older campaign that BOS came up with. One of my all time favorite outdoor campaigns.
During the last electoral campaign in Quebec the territory was saturated with the usual political posters. Bos decided to hijack them to the benefit of their client Henri Vezina Menswear by adding an extra touch of elegance under the posters of the political leaders of the province.
Agency: BOS, Montreal.
Hmm, that’s a nice idea. We have our own elections now here in Finland, but the advertising is quite limited beside those.