12 responded to this post

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 People Paula said on January 31st, 2006

Hockey Canada, eh? I guess just “Canada” was already taken.

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 Tann said on February 1st, 2006

What’s the thing in front of the baby ?

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 Freddy said on February 1st, 2006

It’s a Baseball glove.

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 Dave said on February 1st, 2006

This should have been killed in the boardroom. A neglected and distressed kid is not only unfunny, I expect it also turns off a large part of the target demographic. Parents and kids watch hockey — it’s a family thing. Doh! This ad is especially surprising coming from an agency that’s produced socially smart spots about drinking and driving, and mental health issues.

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 koleslaw said on February 1st, 2006

I wonder how they made the baby cry.

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 AdDude said on February 1st, 2006

Hey Dave,
Do you even understand this ad? The baby is crying because it received a baseball glove for its birthday. The kid wanted to get hockey equipment instead of a baseball glove. That’s why the baby is crying. Hockey is the number one sport in Canada. This ad makes perfect sense. Very nice idea.

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 Andy said on February 1st, 2006

I’m not an ad guy or anything, but I can state very matter of fact as a member of the viewing audience that this ad will become very old, very fast. I agree with Dave’s comments about the overall image depicted, but more so How freakin annoying is it to listen to a baby cry (especially over and over again when they run this ad pre-season.) I don’t mind the crying initially, but it would have been a better solution if they gave the kid a hockey puck or stick and that made him STOP crying.

I’m sorry but I have to disagree this is not an effective ad.

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 Juanpi said on February 1st, 2006

Someone ask how the made the baby crie. It’s easy leave him alone a few minutes in a set plus tie the nappy to the floor so he canot move. He’s is percently criying cause he dosen’t understand the situation. You probaly like the ad but for me it’s been a pain watch,

There were a commencial for Iberia (Spanish company) in wich a few dozen of babys form de shape of a plane. They were all tied o the floor. They are impossible to control.

Oh, thanks for the site, it great, a must see.

Regards from Spain.

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 Tann said on February 1st, 2006

Freddy > Thanks ! Ahah, I can understand this ad now… ^^

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 Paul said on February 3rd, 2006

I love it, “Hockey First”!

This captures the passion and almost over the top obseesion that us Canadians have for all things hockey.

I have received it as a forward 4 times in the past week, so obviously the ad is doing its job.

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 Melvin Ram said on February 3rd, 2006

I must agree with Andy. It’s unclear on the message. On first viewing, it looked like an ad for some kind of a child abuse/neglect group/cause.

They definitely got my attention with the baby crying. I’ll give them that. But soon after, they should have showed the baseball stuff or maybe a sport thats more obvious like a football or a basketball. Infact, they could have made a series of ads with different sports for round one of the ads. And end with a “to be continued…” caption.

Round two could have had the dad or mom bring the baby a hockey stick or puck or whatever.

Round three of the ads could be the baby grown up into a 17 yr old kid who is walking by someone playing football or basketball… and they get asked is they want to play and he says “i got more important things to do.” and the next shot shows him going to play hockey. Right there it fades to the hockey first slogan.

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 youpster said on February 3rd, 2006

your gut feeling (“I usually don’t like babies in ads”) was the right one… especially when the baby cries. And as much as I appreciate your opinion, AdDude: you haven’t got a clue what advertising is about. You are revealing the punchline of a joke that everybody understands, but doesn’t like… A good ad doesn’t need to be explained, it is understandable for EVERYBODY! And this was an ad, that either anticipates on feelings that a baby does not have yet (the awareness of having a free choice) or exposes the lack of responsability of parents (NO sport is more important than your kid!)

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