This entry was posted by Freddy,
on Monday, January 9th, 2006 at 11:54 am and is filed under Self Promotion.
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Hard to believe this is real. I am wondering how long it will take until McCann-Erickson will have to apologize for the Jesus ad. I don’t think such controversial ads are too good for business, but Benetton would probably disagree.
Some ads require a temporary suspension of reality. Fantasy I guess, like Disney. Fiction’s ok because it attracts, entertains and you leave with a smile.
And these promos for McCann are cute.
But, is that really the strategy? We are fake, but we are cute.
Good to see they’re accurate, too. A bunch of young white guys dressed in the standard ad-man uniform trying to convince the authentic article that the 20 minutes of thinking they did on the train trumps the clients’ years of experience with their customers.
These seem kinda cornball, but I think they are just trying to portray themselves as fun-to-work-with. I mean, come on. They are taking credit for Jesus’ scarifice AND Cuban Cigars?
I think it’s funny that the ad guys are pointing to the cross, but Jesus likes the whole circle unity thing better. hey, who wants to be crucified anyway?
Hello people, here is the Pope, and I´m really upset with you guys using this Jesus image, specially ´cos he was here last week and didn´t aproved my Darth Vader new costume!!! haahha…
greeat job. Vatican needs a new agency! best regards, claudiadaltro@gmail.com - BRASIL
It would be nice to say this was a good idea but generations of admen have rejected the use of personal icons who represent any kind of faith. Jesus was a good man maybe but he is the personal property of millions. It is so easy to be cute…but I prefer clever or impressive concepts…that’s why I buy Apple products…there is brilliance and thought and hardwork in evidence in their products and their spiel…and yes they are mega useful too!
There is a trend today used by advertisers in order to gain attention and to shock the public. They use as target young people as they are receptive to this kind of commercial.
I am interested to find out more about this campaign as I am working at my Bachelor degree project on Jesus Brand.
In my opinion Jesus shouldn’t be used for commercial purposes. Advertising is denigrating His image and you can watch the campaigns that did : Sagatiba (Saatchi & Saatchi, UK), Paddy Power (Irland) , Pony or Sony Playstation (Italy). Jesus has lost his sacred image.
What do u think?
[...] McCann-EricksonAdvertising/Design GoodnessAdvertising/Design Goodness, A blog concentrating on the best and sometimes the worst ads and design I really like these promotional ads for McCann-Erickson. Very nice work. Agency: McCann [...]
January 9th, 2006 at 12:26 pm
hahah, i love that jesus one
January 9th, 2006 at 1:55 pm
these are great.
January 9th, 2006 at 6:13 pm
Hard to believe this is real. I am wondering how long it will take until McCann-Erickson will have to apologize for the Jesus ad. I don’t think such controversial ads are too good for business, but Benetton would probably disagree.
January 9th, 2006 at 7:36 pm
Fantastic
January 9th, 2006 at 8:01 pm
I’m don’t know.
Some ads require a temporary suspension of reality. Fantasy I guess, like Disney. Fiction’s ok because it attracts, entertains and you leave with a smile.
And these promos for McCann are cute.
But, is that really the strategy? We are fake, but we are cute.
January 9th, 2006 at 11:33 pm
Nice joke. That’s it. I guess anything goes these days.
January 10th, 2006 at 1:21 am
me likey
January 10th, 2006 at 5:36 am
Erm…a little overstating the claim isnt it, McCannE?!
January 10th, 2006 at 7:10 am
Good to see they’re accurate, too. A bunch of young white guys dressed in the standard ad-man uniform trying to convince the authentic article that the 20 minutes of thinking they did on the train trumps the clients’ years of experience with their customers.
January 10th, 2006 at 7:18 am
These people would have told Buddah to make a diet, i guess…
January 10th, 2006 at 12:51 pm
These seem kinda cornball, but I think they are just trying to portray themselves as fun-to-work-with. I mean, come on. They are taking credit for Jesus’ scarifice AND Cuban Cigars?
Todd - Sounds like you had a bad experience!
January 10th, 2006 at 2:58 pm
I think it’s funny that the ad guys are pointing to the cross, but Jesus likes the whole circle unity thing better. hey, who wants to be crucified anyway?
January 10th, 2006 at 3:30 pm
I heard Elvis wanted to go with a mustache until fate intervened and left one empty stool next to a McCann exec at the local diner.
Also, it was “You ain’t nothin’ but a beagle”, but that one might just be a rumor.
January 10th, 2006 at 5:01 pm
Castro gave up cigars, so that one does not work anymore, I think Churchill would have a better choice, he does have a cigar named after him
January 11th, 2006 at 7:37 am
Just want to point out that this is an ad by McCann Belgium
January 11th, 2006 at 9:12 am
I think they are great!
January 11th, 2006 at 9:58 am
Talk about stealing Royalty, This image of the Cross was paid for by Jesus Christ’s Blood. Pretty Stupid. This WILL cost them.
January 11th, 2006 at 10:00 am
Talk about stealing Royalty, This image of the Cross was paid for by Jesus Christ s Blood. Pretty Stupid. This WILL cost them.
January 11th, 2006 at 10:29 am
flat
January 11th, 2006 at 11:16 am
Not exactly creative work. mcain who?
January 12th, 2006 at 3:04 pm
Brilliant… and pretentious!
January 12th, 2006 at 4:00 pm
Hello people, here is the Pope, and I´m really upset with you guys using this Jesus image, specially ´cos he was here last week and didn´t aproved my Darth Vader new costume!!! haahha…
greeat job. Vatican needs a new agency! best regards,
claudiadaltro@gmail.com - BRASIL
January 15th, 2006 at 2:01 am
It would be nice to say this was a good idea but generations of admen have rejected the use of personal icons who represent any kind of faith. Jesus was a good man maybe but he is the personal property of millions. It is so easy to be cute…but I prefer clever or impressive concepts…that’s why I buy Apple products…there is brilliance and thought and hardwork in evidence in their products and their spiel…and yes they are mega useful too!
March 25th, 2006 at 7:45 am
Great job
I really love it!
April 30th, 2006 at 3:47 am
There is a trend today used by advertisers in order to gain attention and to shock the public. They use as target young people as they are receptive to this kind of commercial.
I am interested to find out more about this campaign as I am working at my Bachelor degree project on Jesus Brand.
In my opinion Jesus shouldn’t be used for commercial purposes. Advertising is denigrating His image and you can watch the campaigns that did : Sagatiba (Saatchi & Saatchi, UK), Paddy Power (Irland) , Pony or Sony Playstation (Italy). Jesus has lost his sacred image.
What do u think?
July 30th, 2006 at 1:55 pm
[...] McCann-EricksonAdvertising/Design GoodnessAdvertising/Design Goodness, A blog concentrating on the best and sometimes the worst ads and design I really like these promotional ads for McCann-Erickson. Very nice work. Agency: McCann [...]
April 8th, 2007 at 7:43 pm
[...] to Advertising Design & Goodness, for bringing the ad to the attention of advertising bloggers in [...]
November 29th, 2007 at 1:29 am
Everyone put Jesus on the Cross. They’re admitting to it. Are we? =D
August 9th, 2008 at 6:51 am
[...] to Advertising Design & Goodness, for bringing the ad to the attention of advertising bloggers in [...]
August 24th, 2008 at 9:51 pm
[...] to Advertising Design & Goodness, for bringing the ad to the attention of advertising bloggers in [...]
October 16th, 2008 at 3:38 pm
I have a televised broadcast proposal script for McCann Erickson catered to Verizon Wireless.
September 11th, 2009 at 8:31 am
Whats it supposed to mean?