Mercedes-Benz UK is showing us on From A-to-S how innovative features can be explained, adopting a strong user experience.
Features from A for A-pillow, over K for Kit, to S for Sounds can be experienced in highly interactive chapters. For example the rain chanelling gutter on the a-pillar can be experienced playful with rain and moist above the text and a water avoiding mouse pointer. Other experiences are visualising the ESP system with a slippery oil puddle bringing your mouse pointer to skid or ostrich feathers wipping away the text as dust particles prior to painting.
The second part of the mini site is an interactive Mercedes-Benz model chooser, which serves as an rich media hub, deeplinking into the showroom pages of MB UK.