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Mercedes-Benz UK is showing us on From A-to-S how innovative features can be explained, adopting a strong user experience.

Features from A for A-pillow, over K for Kit, to S for Sounds can be experienced in highly interactive chapters. For example the rain chanelling gutter on the a-pillar can be experienced playful with rain and moist above the text and a water avoiding mouse pointer. Other experiences are visualising the ESP system with a slippery oil puddle bringing your mouse pointer to skid or ostrich feathers wipping away the text as dust particles prior to painting.

The second part of the mini site is an interactive Mercedes-Benz model chooser, which serves as an rich media hub, deeplinking into the showroom pages of MB UK.

Agency: Agency Republic, London.
Through: Rhizm.

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

5 responded to this post

rich said on January 27th, 2006

Some interesting ideas, but the execution is a bit clunky & falls short of what it could have been, no?

daniel Coelho said on January 27th, 2006

A, B, C. ThasÂ´s enough. I dontÂ´t have 2 hours to spent in a web site.
Good idea, but less features in another try.

Von K said on January 30th, 2006

“For example the rain chanelling gutter on the a-pillar can be experienced playful with rain and moist above the text and a water avoiding mouse pointer.

And so I didn’t even look at the site…

Jerome Dahdah said on February 1st, 2006

I’m a bit surprised at the comments above. I really liked it, it’s very creative and down to the point.

Yura Timoshenko said on February 11th, 2008

I feel like it is done well, good effort! But it is true that for a guy who is looking for a local dealer to buy a car tomorrow it may be an overkill, but if you are curious about car’s features it is a cute way to present it…

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