Thanks to Ron for sending in this great outdoor marketing campagin. It’s meant for people to pose infront of the billboard and than take snapshots with the phone. You can than send the pictures to your friends and it will look like you are a boxing champ, ladies man, or man of the year. Great idea. Click on the images below to see the three different executions.

*update: originally found at the Coloribus Blog.

Agency: BBDO Norway.