On this campaign we see 3 diferent executions of a weird money face made out of two diferent money faces, to give the idea that you can find all kinds of money in Novo Mundo Money Exchange.
Agency: FCB, Brazil.
I don’t like it. It looks weired, and I think the point hasn’t been transported to the viewer very well. I don’t know, I think it’s poor. Sorry, guys 🙂
Not a huge fan.. in my opinion the meaning is not exactly clear.
Simple, quick, right to the point. Like brazilian Ads. I loved it. The art direction is great.
Doesn’t work for me. The message isn’t clear, for that the rest of the money bill is too abstract (is it even supposed to be one?).
Wouldnt make sense for the majority of the viewers. It has to be precise in conveying its message which this doesnt. So sorry but doesnt work for me either..
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